The culture is changing. The language is changing. It’s more acceptable to go out drinking and not order alcohol.” – Lorelei Bandrovschi (New York Post, 2021).
There’s no arguing that the pandemic has played a huge role in how people view and value their health, especially given the shift to working from home for well over a year1! As a result, a lot more people have begun to pay attention to their dietary choices and how this impacts their overall well-being, therefore increasing the demand for healthy consumerism. You know how the saying goes… “you are what you eat!” Well then, it would make sense that you are also what you drink, right?
Diets (like Keto), fitness goals, work, designated driving, health trends such as “Sober September, Sober October and Dry January” and…the list goes on! Pre-pandemic, these were already factors that influenced the choices people made surrounding alcohol consumption, and with health consciousness on the rise, more people are reducing their normal intake and leaning towards the spirit-free trend2.
So, with an ever-growing demand for mocktails, why does it feel like options are still so limited for healthier alternatives?
What’s Really In A Mocktail?
Maybe you’ve started a new diet to get into your best shape yet and have been doing really well watching what you eat and drink, including alcohol. You get an invite to a friend’s birthday dinner at a local restaurant, but you’re determined to stick to your diet. You show up with the expectation that you’ll be able to order a cute mocktail for yourself and blend in with all your other friends who are sipping on fun-looking cocktails, right? To your disappointment, you take one look at the drink list and quickly realize that the only non-alcoholic options are made with a whack load of simple syrup, which is just as high (if not higher) in sugar content than a regular old boozy bevy.
That’s right, virgin cocktails like a Mojito are usually made with about one ounce of simple syrup which is made up of equal parts water and sugar3. In brands like Stirrings4, for example, you can expect roughly 14 grams of sugar per ounce. That’s not even touching on all the preservatives and artificial colours that other companies like to throw into their concoctions! Almost defeats the point of choosing a mocktail over alcohol for health reasons, right?
Enjoy the Buzz of the Party, without the Alcohol or the Guilt Trip!
Maybe you’ve started a new diet to get into your best shape yet and have been doing really well watching what you eat and drink, including alcohol. You get an invite to a friend’s birthday dinner at a local restaurant, but you’re determined to stick to your diet. You show up with the expectation that you’ll be able to order a cute mocktail for yourself and blend in with all your other friends who are sipping on fun-looking cocktails, right? To your disappointment, you take one look at the drink list and quickly realize that the only non-alcoholic options are made with a whack load of simple syrup, which is just as high (if not higher) in sugar content than a regular old boozy bevy.
That’s right, virgin cocktails like a Mojito are usually made with about one ounce of simple syrup which is made up of equal parts water and sugar3. In brands like Stirrings4, for example, you can expect roughly 14 grams of sugar per ounce. That’s not even touching on all the preservatives and artificial colours that other companies like to throw into their concoctions! Almost defeats the point of choosing a mocktail over alcohol for health reasons, right?
Enjoy the Buzz of the Party, without the Alcohol or the Guilt Trip!
Wouldn’t it be nice if there was a way to recreate the experience of your favourite cocktails, without the alcohol or all the added sugar? What if you could meet up for a fun evening with friends without boring your taste buds with plain old soda water, or capping it at one syrupy mocktail? Well good news for you, because the answer to this dilemma is a drink called… well, to keep things simple, DRNK. Our mocktails allow patrons to stay true to the flavour profile, yet we don’t break the calorie bank offering you a healthier choice.
Not only is it easy to remember, DRNK provides a health conscious, low sugar option to consumers who have long felt neglected. Our Mojito contains just 5G of sugar, made from all natural ingredients with no added preservatives.
Wait, you’re not a Mojito person? Don’t worry, we’ve still got you covered. Our Moscow Mule is naturally delicious with only 1G of sugar! The can itself is very stylish, but feel free to pour it into your own copper cup if you want the full experience.
Whether you’re exploring a life of sobriety or just taking it back a notch, DRNK understands the need for balance between fun and health. We’re excited for you to grab a DRNK, where you won’t feel like you’re missing out on a thing!
Sources used:
- Pandemic driven healthy living – Source: Health Link BC
- Spirit Free Trend – Source: New York Post
- Simple Syrup Nutritional Facts – Source: My Fitness Pal
- Stirrings Nutritional Facts – Source: Stirrings